Media Relations

Effective media relations results from ongoing efforts to develop mutually beneficial relationships with key media individuals and organizations. Productive media relations enables organizations and individuals to deliver their message to their clients and the public at large. What’s more, good media relations ensures reporters, writers and bloggers have what they need to do their jobs — and makes those organizations and individuals “go to” resources in the future.

Wilkins and Company has a proven record of developing effective media relations for our clients, be it through the creation of a media guide for SAE International’s collegiate design series, placement of a national public service announcement featuring NASCAR star Ryan Newman, taping a competition for exposure on YouTube and creating an effective business Twitter account, or helping Indy 500-winning team owners and champion racers become more media savvy. We don’t prepare our clients to merely cope with the media, we enable them to benefit from and enjoy the experience.

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