To help you hit any goal.

Wilkins and Company LLC is a public relations consulting firm specializing in strategic corporate communications, creative media relations and special events management.

Are you an emerging entrepreneur?
Established business?
Passionate non-profit?

We have your diverse communications needs covered with cost-effective solutions that deliver tangible results. Our hallmarks are integrity, ingenuity and personal service.

Experience you can trust.

Among others, we’ve helped: NZR Consulting, SAE International, Vegas Grand Prix/DDB Ventures, Andretti Green Racing, Mullin Production Group, Bobby Rahal Inc., PPG Industries, Lyn St. James Driver Development Academy, and the Carmel Symphony Orchestra League.

Carol Wilkins Cotman has held senior-level PR positions with Fortune 500 companies as well as several Indianapolis 500-winning drivers and teams.

She holds an M.A. in Communications from The Ohio State University, is accredited by the Public Relations Society of America, is a past recipient of the Jim Chapman Award for Excellence in Motorsports PR, and winner of a PRSA PRism Award of Excellence and an IABC Bronze Quill Award.

Public Relations

Public Relations

To set you apart from the crowd.

Today’s business and social environment demands diverse and effective communications.

New media: social networks, blogs, vlogs... they‘re here to stay.
Old media: newspapers, magazines, TV, radio... they’re still here.

Blending them is an opportunity to reach more of your target audience. Effective communication is a two-way street. What are your customers saying?

In addition to working with our clients to develop and shout out their messages, Wilkins and Company helps them listen to their customers and constituents.

The result? Our clients’ goals and principles are clearly defined and communicated. This helps your larger marketing strategy on an everyday basis. And when surprises come — together — we’ll be prepared for them.

Trust our help with strategic planning, crisis management, corporate sponsorship strategy, promotion and message development.

Media Relations

Media Relations

To be ready for any question.

Want effective media relations? Develop mutually beneficial relationships with key media individuals and organizations.

The media can be your friend. They enable you to deliver your message to clients and the public at large. And good media relations ensures reporters, writers and bloggers have what they need to do their jobs, which makes you a go-to resource for them in the future.

Wilkins and Company has a proven record of developing effective media relations for our clients. We’ve created a media guide for SAE International’s collegiate design series... placed a national public service announcement featuring NASCAR star Ryan Newman... taped SAE competitions for exposure on YouTube... created effective business social media accounts... helped champion race car drivers, owners and sponsors become more media savvy. You name it.

We don’t prepare our clients to just cope with the media. We enable them to enjoy and benefit from the mutual experience.

Contact us for guidance in publicity, press tours, press conferences, collateral materials, social media... anything you need to get the word out.

Special Events

Special Events

For celebrations of any size.

Nothing beats a special event when it comes to making an immediate and enduring statement about an organization.

From start to finish, we cover the complete range of special event services:

Conceptualization. Planning. Getting people interested in attending. Consultation on programs, auction items and guest gift bags. Successfully overseeing the event.

Together we’ll make your event imaginative, memorable and on budget.

We’ve overseen events in all shapes and sizes.

A street party with Big & Rich coupled with ceremonies for a Grand Prix motorsports event... conferences with celebrity appearances... coordinating a U.S. Air Force flyover... turning a hotel ballroom into a biker bar for 500 guests.

No matter the time, place or setting, we see to it that everyone — guests and hosts alike — enjoys your special event to the fullest.

Project plan creation, event coordination, vendor management, client hospitality... we’re your turnkey solution for a memorable event.



your public relations and communications efforts.

Wilkins and Company, LLC
Carmel, Indiana 46032

(317) 432-2709